Art informs us on an emotional level and success or failure is judged first by the artist and then by those who consume the art. And I hate to break this to all of you who believe wholly different things, but advertising is art. Advertising uses the same application of emotionally informing principles that Van Gogh, Charles Bukowski, Annie Lebowitz, and Dash Snow use.

It’s created by a process informed by aesthetics, psychology, and sociology in equal measure. Advertising is a natural extension of art. If the purpose of art is to get us to feel something and examine that feeling. The purpose of advertising is to get us to feel something and then go do something about that feeling. In both cases, art or advertising, the art object’s ultimate goal is to motivate us toward something.